Asics is to running shoes, what Hoover is to vacuum cleaners!

Certainly one of the most popular running shoe brands, established in the 1940's, Asics has been at the forefront of innovation and design ever since.  A lot of people will recall the first time they upgraded from their everyday casual shoes to a pair of Asics- a coming of age in a runners lifetime.

Asics use a gel based cushioning which reduces impact, increases shock absorption and is strategically placed for maximum comfort. Their technology means adaptive support and smoother transitions during long distance runs.

ASICS is an acronym for the Latin expression "Anima Sana In Corpore Sano", which translates to "You should pray for a healthy mind in a healthy body".